No. 01 — Case study
← Back to the IndexCountwell
An editorial Framer template for a London accounting firm — calm, numbered, precise.
- Client
- Self-initiated
- Agency
- Own template
- Role
- UI/UX, Art Direction, Template
- Platform
- Framer
- Year
- 2026
- Live site
- countwell.framer.website

01 — Context
The brief.
A complete Framer template for professional practices. Accounting is a visually flat category, so the brief was to give it the calm authority of a well-set document — an editorial language instead of stock-photo corporate.
02 — Design decisions
Design decisions.
- 01 / 04
Editorial system
Numbered sections from §00 to §06, “Fig.” captions, “01 / 03” steps and “Q.01” FAQs. The page reads like a well-typeset document, so structure does the reassuring.
- 02 / 04
Voice as UX
Calm, direct copy — “Clear numbers. Calm decisions.” — held consistently across every section, so the tone itself becomes part of the interface.
- 03 / 04
Functional motion
A countdown to the next tax deadline, animated counters, a team slider and a testimonial marquee. Every movement carries information rather than decoration.
- 04 / 04
CMS structure
Detailed service pages with pricing, an Insights journal, About, Contact and legal pages — a template that works as a real site from day one.
03 — Build
Framer.
Framer, with CMS collections, interactive components and fully responsive layouts.