InnCodeDesign Engineer — Portfolio 2026

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No. 01 — Case study

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Countwell

An editorial Framer template for a London accounting firm — calm, numbered, precise.

Client
Self-initiated
Agency
Own template
Role
UI/UX, Art Direction, Template
Platform
Framer
Year
2026
Countwell — homepage
Fig. 01 — Countwell, homepage, 2026

01 — Context

The brief.

A complete Framer template for professional practices. Accounting is a visually flat category, so the brief was to give it the calm authority of a well-set document — an editorial language instead of stock-photo corporate.

02 — Design decisions

Design decisions.

  1. 01 / 04

    Editorial system

    Numbered sections from §00 to §06, “Fig.” captions, “01 / 03” steps and “Q.01” FAQs. The page reads like a well-typeset document, so structure does the reassuring.

  2. 02 / 04

    Voice as UX

    Calm, direct copy — “Clear numbers. Calm decisions.” — held consistently across every section, so the tone itself becomes part of the interface.

  3. 03 / 04

    Functional motion

    A countdown to the next tax deadline, animated counters, a team slider and a testimonial marquee. Every movement carries information rather than decoration.

  4. 04 / 04

    CMS structure

    Detailed service pages with pricing, an Insights journal, About, Contact and legal pages — a template that works as a real site from day one.

03 — Build

Framer.

Framer, with CMS collections, interactive components and fully responsive layouts.